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    玛丽娜·金：哈萨克斯坦正以年轻与创新迈入新时代

    玛丽娜·金：哈萨克斯坦正以年轻与创新迈入新时代

    琼布拉克高山雪场巨型壁画亮相 纪念联合国成立80周年

    琼布拉克高山雪场巨型壁画亮相 纪念联合国成立80周年

    哈萨克斯坦总统广播电视综合体代表团出席西安全球视频媒体论坛

    哈萨克斯坦总统广播电视综合体代表团出席西安全球视频媒体论坛

    венеция

    哈萨克斯坦启动第61届威尼斯双年展国家馆策展人招募

    Silk Way Star

    “丝路之星”第八期圆满落幕——选手们以难忘表演惊艳全场

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    С5+1

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    哈土两国合作推出“突厥斯坦——突厥世界精神之都”系列纪录片

    哈土两国合作推出“突厥斯坦——突厥世界精神之都”系列纪录片

    Kazakhstan Showcases Its Tourism Potential at WTM London 2025 05 November 2025 23:21 Number of views:11 London, November 4-6, 2025 – Kazakhstan unveiled its tourism potential at the World Travel Market (WTM) London, one of the world’s largest and most influential travel exhibitions, bringing together over 3,900 exhibitors and more than 38,000 tourism professionals from across the globe. This year, Kazakhstan was represented by a national delegation from Almaty, which presented the city as a modern, welcoming, and fast-developing destination, a place where the heritage of the Great Silk Road meets urban vibrancy, world-class mountain resorts, and innovative tourism experiences. The Almaty stand quickly became one of the main attractions of the exhibition, drawing international buyers, media, and industry leaders with its immersive design, cultural authenticity, and a visual concept inspired by the legends of the Great Steppe. A special highlight was the presence of Kazakh batyrs (warriors), whose image was meticulously recreated according to historical traditions. Their striking appearance, traditional armor, and interactive storytelling made them one of the most photographed symbols of the pavilion, embodying the strength, hospitality, and timeless spirit of Kazakhstan. The cultural program at the Almaty stand showcased the richness of Kazakhstan’s artistic heritage. The legendary Sazgen Sazy Ensemble brought the sounds of the steppe to life with performances on the dombra, kobyz, and other traditional instruments, filling the pavilion with the melodies of nomadic culture. Artisans demonstrated traditional crafts, showing guests how jewelry and leather accessories are created using motifs inspired by ancient Saka and Turkic ornaments. Meanwhile, the gastronomic zone offered a taste of Kazakhstan through traditional delicacies such as baursaks, kazy, chak-chak, dried fruits, and national sweets – a delicious expression of Kazakh hospitality. The “Kazakhstan: Born Bold” campaign became a striking centerpiece of the stand, reflecting the nation’s modern identity – confident, dynamic, and forward-looking. The campaign highlighted Kazakhstan’s potential not only as a unique travel destination, but also as an attractive partner for investment and international collaboration. During the exhibition, the Kazakh delegation held more than 350 business meetings with leading British and European tour operators, airlines, media, and travel associations. A number of interviews were also organized for international media, spotlighting Kazakhstan’s growing tourism opportunities. With its compelling visual presence, rich cultural content, and strategic approach to promotion, Kazakhstan reaffirmed its position as one of Eurasia’s most promising travel destinations. The country’s participation in WTM London 2025 marks an important step toward strengthening international partnerships and advancing the development of national tourism.

    哈萨克斯坦亮相2025年伦敦世界旅游交易会 展示丝路文化与现代魅力

    тізімі

    哈萨克斯坦确定国家标志清单——冬不拉、郁金香与 #Qazaqstan 成为标志性符号

    Қолжазбалар және сирек кітаптар ұлттық орталығында алғаш рет қағаз құю әдісі тәжірибеге енгізіле бастады

    哈萨克斯坦首次引入手工造纸工艺 古籍修复迈入“原汁原味”时代

    Астанада «Алдар Көсе» мюзиклі қойылады

    阿斯塔纳上演音乐剧《阿勒达尔·科塞》 哈萨克民间智慧点亮舞台